Not sure how to fundraise or even where to begin? Have a read through the following tips to see how to get started and what to include.
Fundraising events are a popular form of fundraising. The success of events depends on careful planning. (Yes, you should have a written event plan for every event you hold!)
To help you ensure that your fundraising event is a winner, here are some components that you must include into your event plan:
Before doing anything else, you must make sure you are comfortable explaining what the purpose of your event is. Figuring out the details for your event will depend on knowing what goals you are trying to achieve.
Set a target of the amount of money you plan to raise at the event. Everything in the event plan will be geared to raising this specific amount of money. The amount you choose should be what you hope to gain, that is, the amount you plan to raise after expenses are deducted.
Every fundraising event plan should contain a complete budget listing all of the expenses that will be required to hold the event. Your budget should include everything that will be required to make the event a success and should take into account your fundraising goal, ensuring that you raise that amount above and beyond all expenses. Be sure to leave a little extra room in your budget for unforeseen costs. Ask friends and family to help/donate to keep costs to a minimum!
Who is the target audience for your event? Is this a general fundraiser where everyone will be invited? Or is this event geared towards a specific group like business people, parents, or young professionals? In short, you must decide whom you will invite to your event.
Set – Up
Your event staff should plan the event set-up well in advance. The set-up includes all of the particulars of the actual event: Where will it be? Will food be served? Will there be entertainment? What kind of dress will be required? What is the itinerary for the event?
Just like a new product, your event needs to be marketed to your target audience. You need to convince your supporters that your organisation and event are worthy of their time and money. Draw up a plan for the event. Possible methods of “getting the word out” including flyers, social media, emails, posters, word of mouth etc…
Once you market your event, there must be a procedure in place for making the actual ticket sales, or accepting donations for the event. You must decide whether there will be different contribution levels for the event. You must decide who will sell the tickets, how they will be delivered, and who will be responsible for organising the incoming information.
While you probably won’t need a full run-through of your event, it is essential that everyone who is working the event know, ahead of time, what their responsibilities are, where they should be during the event, and how the event is going to “flow.” If you are having a large event, you may want to have a practice run to make sure that your operation is running smoothly.
Most importantly, have fun!
Don’t forget we are always here to help, you can give us a call in the office or pop us an email – even message us on Facebook! There is no such thing as a silly question so please ask away.